The goal of the thesis is profiling signmaking as a part of commercial communication. Field of signmaking is present in marketing and time context. On one hand thesis presents theoretic fundamentals, on the other side presents real executions and the latest trends in the Czech market and the others markets.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:7496 |
| Date | January 2006 |
| Creators | Hejda, Tomáš |
| Contributors | Mikeš, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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