The diploma thesis focuses on create a marketing mix in the company New Brand, which deals with the adjustment of silk accessories. Specifies the various components of the marketing mix and business environment analysis. Proposes to extend the product range and focus on individual customers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223257 |
| Date | January 2011 |
| Creators | Kochanová, Veronika |
| Contributors | Husárová, Lucia, Mráček, Pavel |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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