First part of my work deals with strategy, strategic management, strategic analysis and describes individual analysis. The practical part begins with the company presentation. In the practical part were used analysis such as PEST analysis, "4C" analysis , Porter's 5F model, analysis of enterprise resources or financial analysis. At the end of my work are shown conclusions and recommendations for company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17230 |
| Date | January 2008 |
| Creators | Kopřivová, Jana |
| Contributors | Dvořák, Jiří, Elexhauserová, Lenka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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