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Ekonomická analýza sportovního areálu Špičák / Economic analysis of the sports complex Špičák

This master's thesis analyzes the sports and ski resort Špičák. It examines not only the economic factors of the resort, but also describes its history, marketing activities and evaluates the SWOT and financial analysis. At the end there is a comparison with selected competitive resorts using a variety of tools such as Ski Cost Index or special categorization of ski resorts. The aim was primarily to evaluate the complex as a stand-alone unit and to make a comparison with its closest competitors.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:198487
Date January 2013
CreatorsPachlová, Monika
ContributorsKotáb, Jiří, Špaček, Martin
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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