Little is known about ‘uninformative live-streaming’, a new genre of online streaming media that has become a new trend in China. In these real-time streams, streamers would not interact and communicate with viewers and not perform in front of cameras. The content is about uninterrupted trivial everyday activities, such as sleeping and studying for several hours. This thesis aims to obtain a comprehensive understanding of this media and to explore what motivates users to continuously watch it. This research employed qualitative methods of online observation and semi-structured in-depth interviews to collect empirical data, through the cases of study-stream and sleep-stream. The concept of media life by Mark Deuze provides a general theoretical context of mediatized lifeworld. Based on Uses and Gratifications Theory and Compensatory Internet Use Theory, I described and explained the prominent features of uninformative live-streaming and examined the user motivation for it. The research results show that this authentic, less-interactive, and non-narrative live-streaming creates an undisturbed media environment, in which users can escape media distraction and media overload. The prominent user motivations for uninformative live streams are self-discipline and self-management, and compensation for the real-life deficiency of ‘non-social companion’. These findings offer new insight into user motivation and help to expand and improve related theories.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-413249 |
| Date | January 2020 |
| Creators | Zhiying, Mo |
| Publisher | Uppsala universitet, Medier och kommunikation |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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