The theme of this paper is to create strategy for czech company which would like to expand to foreign market. The whole project of expansion will be based on inner analysis of comapny, analysis of target market and analysis of competition. Moreover, the part of this project will consist of concrete technical and marketing steps to promote the presence of czech company on foreign market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113778 |
| Date | January 2011 |
| Creators | Valovčíková, Lucia |
| Contributors | Filipová, Alena, Zeman, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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