This thesis describes the individual aspects of retail entrepreneurship of a small enterprise using the knowledge of large retail entrepreneurs. It introduces the business strategy of a clothing retail shop in Prague with an innovative business model, evaluates the external environment of the enterprise and its influence on the industry, outlines the procedures for managing specific areas of the operation and evaluates the feasibility of the enterprise utilizing a break even analysis and a cash flow forecast based on predefined criteria.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:85200 |
| Date | January 2009 |
| Creators | Drugda, Marek |
| Contributors | Střížová, Vlasta, Jánský, Filip |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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