Introduction: Vietnam is a developing country that has had rapid economic growth during the last 25-30 years. Alongside, the waste and pollution of the country has increased where both the economy and pollution is expected to grow even further in the upcoming years. Simultaneously is the challenge of protecting the environment, especially for businesses to take responsibility through implementing Corporate Social Responsibility (CSR) in their business. Furthermore, Small and Medium sized Enterprises (SMEs) make up 90% of the businesses in the world and therefore have great influence. CSR is well researched in developed countries, but the developing countries are as important in the work towards sustainable development, where specifically SMEs in developing countries are not as researched. Purpose: The purpose of this research is to explore the implementation of CSR activities of SMEs in Vietnam as a developing country. Research questions: How is CSR perceived by SMEs in Vietnam? How do SMEs in Vietnam engage in CSR activities? What are the reasons behind SMEs engagement in CSR activities in Vietnam? Methodology: The methodological approach of this research was based on a qualitative nature with an ontological perspective. Furthermore, the sample consisted of five SMEs in Vietnam and data was gathered through email-interviews. Conclusion: It was found that SMEs in Vietnam do have a somewhat clear perception of what CSR involves and that the SMEs engage in several CSR activities. Although, vague regulations and guidance from the government, alongside with scarce financial resources makes it more challenging for the SMEs in Vietnam to engage in CSR activities.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-95342 |
| Date | January 2020 |
| Creators | Brunosson, Malin, Malmsten, Emma |
| Publisher | Linnéuniversitetet, Institutionen för marknadsföring (MF), Linnéuniversitetet, Institutionen för marknadsföring (MF) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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