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Facebooking your dreams : How to make the best use of Social Networking sites asinnovative and cost-effective/ low-budget marketing channels insmall-sized entrepreneurship

<p>This study aims to understand and explain how small sized</p><p>entrepreneurship currently uses social networking sites</p><p>through out the process of launching and marketing</p><p>their products. This also includes the use of word of mouth,</p><p>which features social networking technology. Lastly, we</p><p>intended to give recommendations to problems that small</p><p>sized entrepreneurship is facing in order to make the best</p><p>use of social networking channels and to ensure that these</p><p>channels are used in the most effective way.</p>

Identiferoai:union.ndltd.org:UPSALLA/oai:DiVA.org:mdh-9954
Date January 2010
CreatorsKittiwongvivat, Wasinee, Rakkanngan, Pimonpha
PublisherMälardalen University, School of Sustainable Development of Society and Technology, Mälardalen University, School of Sustainable Development of Society and Technology
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, text

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