Abstract
This research was to explore 1) the thought and the methods of Sinyi Realty¡¦s Corporate Social Responsibility 2) the intent and core concept in designing Sinyi Realty¡¦s Corporate Social Responsibility and 3) the everlasting strategy of promoting Sinyi Realty¡¦s Corporate Social Responsibility. Hopefully, this research can be a reference for enterprise and business managers to increase corporate social impact.
Through seven profound interviews with seven real estate high-ranking executives, relevant quotations and logical inference there from, and my personal experiences and observations in the real estate field, I discovered that Sinyi Real Estate, from the beginning, did not really put particular emphasis on the domain of Corporate Social Responsibility. Instead, what Sinyi Real Estate did was just simply to solve or reduce social problems and insist on the principle of ¡§trust first, then profit¡¨, which virtually put the Corporate Social Responsibility into practice and it became one of the most respected model enterprises.
Like all other enterprises, Sinyi Real Estate has had and will have its own difficulties and challenges to deal with in the past, in the present, and in the future (in the past, not being recognized by the mainstream; in the present, personal ideas can not match the goal of the corporation; and in the future, the concept is hard to be passed on) and needs to overcome all the difficulties and challenges one after another in order for Sinyi Real Estate to create new breakthroughs and grow stronger.
The research discovered that Corporate Social Responsibility has a positive relationship to corporate everlasting development. Sinyi Real Estate can continuously work to reach the goal of ¡§make Sinyi Real Estate everlasting¡¨ and become the most valued enterprise in society by 1) inheriting and passing on Sinyi Realty¡¦s Corporate Social Responsibility 2) expanding service territory and market 3) enhancing the width and depth of sales 4) strengthening the influence of the Trade Association 5) constantly increasing the responsibility of relevant parties and 6) promoting the concept of green energy environmental impact.
Key Words:Sinyi Realty, Corporate Social Responsibility, Business Ethics, Corporate Citizenship, Corporate Governance, Corporate Commitment, Social Participation, Envioronmental Protection, Social Enterprise.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0823110-103141 |
| Date | 23 August 2010 |
| Creators | Chang, Sheng-Ming |
| Contributors | Jun-ying Huang, Hueimei. Liang, Ting-Peng Liang, Shyu,So-De |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0823110-103141 |
| Rights | not_available, Copyright information available at source archive |
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