La presente investigación tuvo como objetivo general diseñar un modelo de balance social frente a los Indicadores Global Reporting Initiative en transportes Olmos Tours, Lambayeque 2022. Asimismo, se bosquejó una matriz en responsabilidad social según las memorias de sostenibilidad de los Indicadores Global Reporting Initiative, con el fin de que la empresa elabore su propia memoria de responsabilidad sostenible. Dicha investigación contó con un enfoque mixto, de tipo aplicada, de nivel descriptivo - transversal, de diseño no experimental, teniendo como técnica a la entrevista y el análisis documental.
En la investigación se presenta una visión general sobre la responsabilidad social empresarial, las ventajas que tiene para Olmos Tours adoptar una conducta socialmente responsable y las exigencias que se originan como contrapartida. Se desarrolló la idea de responsabilidad social como valor estratégico, para fomentar un compromiso ético empresarial y promover practicas responsables dentro de la organización; de tal manera que fortalezca su reputación corporativa, genere confianza y credibilidad entre los clientes, proveedores y otras partes interesadas.
Finalmente, los resultados obtenidos demostraron que la empresa de transportes Olmos Tours, desde su creación no realiza informes de sostenibilidad, al medir su grado de responsabilidad social empresarial, se evidencia que se encuentra parcialmente comprometida tanto así que el apoyo a la comunidad es de 1.07 % lo cual debería ser de mayor involucramiento. Asimismo, ejecuta acciones relacionadas a aspectos ambientales y económicos que no cumplen con las expectativas de la RSE, sin embargo, el 1.71% es el mayor porcentaje el cual está enfocado en las oportunidades de mejorar por atender. / The general objective of this research was to design a social balance model against the Global Reporting Initiative Indicators in transport Olmos Tours, Lambayeque 2022. Likewise, a social responsibility matrix was outlined according to the sustainability reports of the Global Reporting Initiative Indicators, with in order for the company to prepare its own sustainable responsibility report. This research had a mixed approach, applied, descriptive-cross-sectional level, non-experimental design, using interview and documentary analysis as a technique.
The research presents a general vision of corporate social responsibility, the advantages that Olmos Tours has for adopting socially responsible behavior and the demands that arise as a counterpart. The idea of social responsibility as a strategic value was developed to foster a business ethical commitment and promote responsible practices within the organization; in such a way that it strengthens its corporate reputation, generates trust and credibility among customers, suppliers and other interested parties.
Finally, the results obtained demonstrated that the transport company Olmos Tours, since its creation, has not made sustainability reports. When measuring its degree of corporate social responsibility, it is evident that it is partially committed so much so that community support is
1.07. % which should be more involving. Likewise, it executes actions related to environmental and economic aspects that do not meet CSR expectations; however, 1.71% is the highest percentage which is focused on the opportunities for improvement to be addressed.
| Identifer | oai:union.ndltd.org:usat.edu.pe/oai:tesis.usat.edu.pe:20.500.12423/7363 |
| Date | January 2024 |
| Creators | Ventura Vidaurre, Yulisa Lisset |
| Contributors | Alayo Palomino, Cecilia Del Rosario |
| Publisher | Universidad Católica Santo Toribio de Mogrovejo, PE |
| Source Sets | Universidad Catolica Santo Toribio de Mogrovejo |
| Language | Spanish |
| Detected Language | Spanish |
| Type | info:eu-repo/semantics/bachelorThesis |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess, http://creativecommons.org/licenses/by/4.0/ |
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