Background: Social Media are part of everyday life so much so that a new disorder has been observed. The disorder is Social Media Addiction and is still not officially acknowledged as a non-substance addiction by APA. There are a lot of studies that examine the symptoms and causes of Social Media Addiction. A relief to Social Media Addiction is taking a break for a period from them. There are a few studies that investigate the benefits of a Social Media Break but not the side effects of it in relation to Social Media Addiction. Purpose: The purpose of this study is to understand the relationship between a Social Media Break and Social Media Addiction among Millennials in Sweden. This study aims to understand how Millennials in Sweden that are addicted to Social Media are affected by a Social Media break. Method: The Bachelor Thesis uses Case Study as the methodology to discover how a Social Media Break affects a user that is addicted. The participants are Millennials that reside in Sweden and the Social Medium application is Facebook. Conclusion: The findings from the Case Study show that there is a strong relationship between a Social Media Break and Social Media Addiction. The Millennials in this study expressed that Habit, Accessibility, Socializing and Fear of Missing Out were the reasons that made them return to their problematic Facebook relationship while taking a Break, or in other cases did not take a Break from Facebook.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hj-59350 |
| Date | January 2022 |
| Creators | Papangeli, Dimitra |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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