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Marketingová komunikace Craft beer pubu / Marketing Communication of Craft Beer Pub

The diploma thesis focuses on marketing communication of Craft Beer & Food pub U Vašinů. The first part is focused on theoretical knowledge of marketing and marketing mix. The second part contains an analysis of the environment and the current marketing communication. In the last part suggestions are presented to improve the current situation, which are based on analyzes.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:416905
Date January 2020
CreatorsPoništová, Natália
ContributorsSchüller, David, Mráček, Pavel
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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