The aim of this research project was to evaluate the available theoretical information on Corporate Social Responsibility and with this knowledge to then also evaluate three companieś initiatives based on this information. Gone are the days when an organisation could do business for the sole purpose of making a profit. If the organisation does not take the environment into account in doing business, or if the community where this organisation is situated or does business, feel “abused” or that their needs are not being addressed, the organisation will not survive and its future sustainability can not be assured or guaranteed. This has been proven internationally, but how does South African organisations fare when it comes to corporate social responsibility, and more specifically, what social responsible initiatives are taken? The research also attempted to determine how “industry specific” the three companies'́ initiatives are and whether any changes in initiative-directions should be considered. The Social Responsibility Initiatives of Woolworths, ENGEN and SABMiller (South Africa) were evaluated and certain shortcomings were identified and presented to the various companies. These companies deliver excellent products and services to their client base, but it was felt that should adherence be given to the recommendations that were made, the mentioned companies could in future improve their turnover, market position and increase their client support base. Finally, it could also assist in increasing brand loyalty amongst their customers.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nmmu/vital:8563 |
| Date | January 2006 |
| Creators | Fourie, Neil |
| Publisher | Nelson Mandela Metropolitan University, Faculty of Business and Economic Sciences |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis, Masters, MBA |
| Format | ix, 98, 40 leaves, pdf |
| Rights | Nelson Mandela Metropolitan University |
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