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Out Of Sight, Out Of Mind: What Influences Our Perception of Waste and Activates Our Intention to Live More Sustainably?

Landfills in British Columbia are reaching capacity; this has sparked renewed efforts to curb the
output of household waste. Extending previous quantitative studies, I use a qualitative grounded
theory approach to explore what influences the perception of waste and activates the intention to
recycle and compost. Participants from Ucluelet, British Columbia, accumulated their refuse,
recyclables, and compost during a four week period; simultaneously, I interviewed them about
the meanings and feelings they associated with the process. My results suggest that participants
attitudes about waste are strongly influenced by what they see. Because garbage is regularly
hauled away and dumped out of sight, participants were relatively unaware of how much they
produce and its environmental impact. Increasing awareness appears to be a key factor in
changing waste diversion intentions; incorporating small pro-environmental changes may lead to
further changes. This reaffirms previous findings that adopting one environmental behaviour can
empower further change.

Identiferoai:union.ndltd.org:LACETR/oai:collectionscanada.gc.ca:BRC.10170/135
Date01 December 2009
CreatorsMcKnight-Yeates, Lisa
ContributorsKull, Frank
Source SetsLibrary and Archives Canada ETDs Repository / Centre d'archives des thèses électroniques de Bibliothèque et Archives Canada
Detected LanguageEnglish

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