M. Tech. Business Administration / Malls posed some threat to traditional retailers, but many retailers defended successfully by using niche, differentiation and customer focus strategies to dodge and defend competition from the malls. These strategies were however, weakened by new forms of competition which emerged from new retailers who located their businesses in the residential area of Soshanguve. Most of these new retailers were from other African countries in origin mostly from Somalia. It was not clear how these new retailers managed to attract a significant size of the market. This study attempted to investigate the threat of emerging shopping malls established inside Soshanguve as competitors of the traditional retailers of the township, which are mostly small in size. The study further investigated the causes of failure of many such traditional retailers and the development of robust strategies they could adopt in order to offset this new competition.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1001550 |
| Date | January 2014 |
| Creators | Lepadima, Phillipos Kgabo. |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format |
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