The diploma thesis deals with the issue of Competitive Intelligence, its development, typology, process and used information resources. The thesis focuses especially on the analysis of current trends and tools for competition research. The last part of the thesis deals with the use of Competitive Intelligence within the selected company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:384342 |
| Date | January 2018 |
| Creators | Tauchenová, Nikola |
| Contributors | Jarolímková, Adéla, Římanová, Radka |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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