The aim of this work is to outline chosen methods to be applied in developing a business plan for ICT product / service. Work formulates a business plan, project management, theory of constraints (TOC) and Quality Function Deployment. The TOC is mainly devoted to the principles of causality and this principles is applied to the sales and marketing theoretically. The practical section is analyzing the product / service by using the method of Quality Function Deployment, focusing on the application of TOC instruments (clouds and trees) during the prepation of project realization. The last part is the business plan for a specific ICT service.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17009 |
| Date | January 2009 |
| Creators | Mokrý, Radek |
| Contributors | Chocholatý, Drahomír, Benda, Libor |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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