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Dixie Progress: Sears, Roebuck & Co. and How it became an Icon in Southern Culture

This study will investigate Sears, Roebuck & Co. and the special relationship it established with the South during the first half of the twentieth-century. The study will examine oral interviews with former employees, southern literature and customer letters from the region in an effort to better understand how Sears became more than just a friend to the poor dirt farmers of the South; it became a uniquely southern institution.

Identiferoai:union.ndltd.org:GEORGIA/oai:digitalarchive.gsu.edu:history_theses-1031
Date21 November 2008
CreatorsHancock, Jr., Jerry R.
PublisherDigital Archive @ GSU
Source SetsGeorgia State University
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceHistory Theses

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