The problem of this study was to determine how, and to what degree, a representative contemporary special interest magazine projected editorial, advertising, circulation, and financial obligations prior to publication and during its infancy. In essence, how did a representative nonsubsidized city magazine identify a marketable audience, resolve advertising and circulation policies, and meet financial obligations? Specifically, this study explored--in six chapters--the mechanics of pre- and post-publication planning at D, The Magazine of Dallas, which began publication in October, 1974. This study determined that twelve common denominators are essential, but are not necessarily a guarantee, for the success of a planned or newly introduced nonsubsidized special interest magazine.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc663204 |
| Date | 12 1900 |
| Creators | Glaves, Robert F. |
| Contributors | Starr, Douglas P., Scroggs, Jack B., 1919- |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | v, 58 leaves, Text |
| Coverage | United States - Texas - Dallas County - Dallas |
| Rights | Public, Glaves, Robert F., Copyright, Copyright is held by the author, unless otherwise noted. All rights |
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