The main aim of my thesis on the topic "Selected forms of Selling the Organic Food - specialty stores" is to assess the actual state of organic food sales in specialty stores in terms of assortment, conditions and sales culture. Likewise, this work allow the reader to learn what is the difference between Czech and foreign quality organic food, who is a typical customer buying organic food, what are comments of organic food vendors, etc. Furthermore, this theme is dealing with regional sales or sales of fair trade products. In the end, we design measures that would help to further expansion, for example, sales of organic food. The goal is not to extend the organic food popularity, but to make consumers aware of benefits of buying organic food just in speciality stores or in health food stores.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:173665 |
| Date | January 2014 |
| Creators | HANZALOVÁ, Dana |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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