This study was designed to test the reliability and validity of Cushman's conceptualization of communication rules. Reliability and validity were tested by operationalizing communication rules and having subjects rate the rule for appropriateness. / Communication rules were operationalized by utilizing behaviors from Shimanoff's Communication Rules and situations constructed by the researcher. Behaviors were classified using Bale's Interaction Process Analysis. Situations were classified using Cushman's definition of interpersonal, group, organizational and mass communication. The combination of behaviors and situations produced 192 rule statements. One-hundred two subjects rated each of the rules on a seven-point semantic differential scale anchored by the adjective pair appropriate-inappropriate. / Primary data analysis for reliability were measures of internal consistency. Crombach alpha was used for combinations of items. Standard deviations were used to compare individual items. The apparent reliability of some items could be explained by the cellar and ceiling effect of the scale, therefore no conclusive reliability was established. Since no reliability was established the validity analysis was purely investigatory. / Future research should strive to reduce the ambiguity of rules and to develop a more precise scale for determining orientation toward a rule. / Source: Dissertation Abstracts International, Volume: 44-10, Section: A, page: 2925. / Thesis (Ph.D.)--The Florida State University, 1983.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_75190 |
| Contributors | PARKER, JAMES LAWSON, III., Florida State University |
| Source Sets | Florida State University |
| Detected Language | English |
| Type | Text |
| Format | 122 p. |
| Rights | On campus use only. |
| Relation | Dissertation Abstracts International |
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