<p> The goal of this study was to determine the impact of culture on the practice of public relations in Dubai. Through the Social Judgment Theory, the researcher operationalized culture as a factor and came up with research questions and a hypothesis. The researcher used a purposive sample and qualitative long interviews to gather data from six public relations practitioners currently working in Dubai. Results proved the hypothesis and answered both research questions.</p>
| Identifer | oai:union.ndltd.org:PROQUEST/oai:pqdtoai.proquest.com:1557550 |
| Date | 25 July 2014 |
| Creators | Elkarhili, Nagham |
| Publisher | University of Louisiana at Lafayette |
| Source Sets | ProQuest.com |
| Language | English |
| Detected Language | English |
| Type | thesis |
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