The master thesis deals with marketing communication of a selected sport club in Brno. It is divided into three parts. The first, theoretical part, defines the basic concepts that are necessary for the overall understanding of the topic. The second, analytical part, describes the current state of the sport club and includes marketing research in the form of a questionnaire survey. The last part contains suggestions for improvement of marketing communication on the basis of performed analyses and survey.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:416819 |
| Date | January 2020 |
| Creators | Šmahelová, Nina |
| Contributors | Kapoun,, Pavel, Schüller, David |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0016 seconds