As a central component of the sports industry, athletes are now playing roles far beyond what they do on the field of play, including making contributions to society as
philanthropists. Many professional athletes from around the world have established their own philanthropic foundations. However, given that professional athletes are now under frequent media
scrutiny because of their celebrity status and perceived financial standing--and particularly once there are scandals or transgressions involving those celebrity athletes--the media will
likely attenuate to those incidents via their respective platforms. Subsequently, this mass mediation will likely affect the general public' perceptions towards their philanthropy foundations
since these organizations are in direct link with these famous athletes. Therefore, the aim of this research is to shed some light on the ways in which the media frames athletes'
transgressions as they relate to those athletes' philanthropic foundations. In order to achieve this purpose, a content analysis was utilized to study the media coverage of a specific case:
Tiger Woods' adultery affairs with multiple women behind his wife's back in 2009. By identifying what the multi-media have suggested about the impacts Woods' infidelity scandal has on his
Tiger Woods Foundation, this case study will assess the extent to which the foundation is implicated in media due to his personal controversies. / A Thesis submitted to the Department of Sport Management in partial fulfillment of the requirements for the degree of Master of Science. / Fall Semester, 2014. / October 17, 2014. / athlete philanthropic foundation, athlete transgressions, media / Includes bibliographical references. / Joshua Newman, Professor Directing Thesis; Jeffrey James, Committee Member; Amy Kim, Committee Member.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_252845 |
| Contributors | Ji, Yue (authoraut), Newman, Joshua I., 1976- (professor directing thesis), James, Jeffrey D. (Jeffrey Dalton) (committee member), Kim, Amy Chan Hyung (committee member), Florida State University (degree granting institution), College of Education (degree granting college), Department of Sport Management (degree granting department) |
| Publisher | Florida State University, Florida State University |
| Source Sets | Florida State University |
| Language | English, English |
| Detected Language | English |
| Type | Text, text |
| Format | 1 online resource (98 pages), computer, application/pdf |
| Rights | This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). The copyright in theses and dissertations completed at Florida State University is held by the students who author them. |
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