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The determinants of brand awareness within sports sponsorship

Thesis (M.B.A.)--University of North Carolina Wilmington, 2009. / Title from PDF title page (February 22, 2010) Includes bibliographical references (p. 30-33)

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/567139390
Date January 2009
CreatorsManning, Matthew R.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
SourceView electronic thesis (PDF)

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