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Sponzoring jako součást obchodní a marketingové strategie firmy / Sponsorship as a component of a company's business and marketing strategy

This diploma thesis focuses on the analysis of sponsorship, as one of the tools of business and marketing strategy of a company. The theoretical part of this thesis focuses on defining the concept of sponsorship and its position within the business and marketing strategy of a company. The practical part of this thesis focuses on the analysis of sponsorship activities of companies that are partners of the minor field Sales Management. The research is based on personal interviews with the top managers of these companies.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:359926
Date January 2017
CreatorsHampl, Radek
ContributorsŘíha, David, Urbánek, Tomáš
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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