This project analyzed the giving data of Worcester Polytechnic Institute's alumni and other constituents (parents, friends, neighbors, etc.) from fiscal year 1983 to 2007 using a two-stage modeling approach. Logistic regression analysis was conducted in the first stage to predict the likelihood of giving for each constituent, followed by linear regression method in the second stage which was used to predict the amount of contribution to be expected from each contributor. Box-Cox transformation was performed in the linear regression phase to ensure the assumption underlying the model holds. Due to the nature of the data, multiple imputation was performed on the missing information to validate generalization of the models to a broader population. Concepts from the field of direct and database marketing, like "score" and "lift", were also introduced in this report.
| Identifer | oai:union.ndltd.org:wpi.edu/oai:digitalcommons.wpi.edu:etd-theses-1000 |
| Date | 02 January 2007 |
| Creators | Jin, Yi |
| Contributors | Joseph D. Petruccelli, Advisor, , |
| Publisher | Digital WPI |
| Source Sets | Worcester Polytechnic Institute |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | Masters Theses (All Theses, All Years) |
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