<p>This thesis aims to determine what CSR issues stakeholders in the wind power industry careabout and how stakeholders want to be involved in these issues. The objective is furthermoreto test and improve the theory of stakeholder involvement – the normative idea thatstakeholder management should strive for maximum stakeholder involvement.The study is carried out using a case study, o2, an important actor in the wind power industryin Sweden. Five stakeholder groups are included in the study, customers, capital providers, inthe form of a major bank and a private equity company, NGO’s and lastly regulators.The study contributes directly to the stakeholder management practices in the wind powerindustry by giving guidance on how to prioritize among different stakeholder groups as wellas to the untested theory of stakeholder involvement by applying the theory to a real casestudy.The result of the study suggests that stakeholders value environmentally related CSR issuesmore than socially related CSR issues. In particular the issues of emissions and flora & faunaare classified as the most important CSR issues for the wind power industry to manage.Furthermore, the theory of stakeholder involvement is shown to be misleading for thestakeholders closest to the company, the once with a direct contractual stake (customers andcapital providers). However, it is shown to be directly applicable, and useful, to thestakeholders more external to the company (NGO’s and regulators).</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:su-41222 |
| Date | January 2009 |
| Creators | Steen, Anton |
| Publisher | Stockholm University, Stockholm Resilience Centre |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, text |
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