The basic idea of the diploma thesis is to analyze the functionality of alliances in the global economic environment. Thesis specializes on the particular type of alliance - airline alliance. It is structurally divided into three separated chapters. The first chapter follows the basic determinants of the alliances functioning, their structure, composition and typology. Its aim is to explain the most important factors necessary for understanding the main meaning of the chapters. It focuses on the main advantages and disadvantages of the companies involved in alliances. The second chapter focuses on the implementation of alliances in airline industry. It monitors their historical development, legislative and regulatory environment in which the alliances were established and exist. It focuses on mapping the European and American area. The third chapter compares advantages and disadvantages of large and small members of Star Alliance within the European, American and Asian market. It compares them on the level of regional comparison, and then based on comparative fundamental and technical analyses.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:77022 |
| Date | January 2008 |
| Creators | Šiserová, Tatiana |
| Contributors | Průša, Přemysl, Drličková, Lenka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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