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Podpora pro start-up firmy v České republice - vývoj programu podpory a koučování / Support for start-up businesses in the Czech Republic – support programme development and couching

The purpose of the diploma thesis is to introduce Inovum, o.p.s. - agency that offers professional couching to entrepreneurs and start-ups with the innovative idea and through that indirectly supports competitiveness of the Czech economy. Within the thesis, the innovation ecosystem of the Czech Republic is analyzed. In addition, marketing analysis and marketing plan for Inovum, o.p.s. is devised. The main goal is to propose a marketing plan for the agency which is in line with the real situation on the market.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113807
Date January 2011
CreatorsKrupa, Stanislav
ContributorsJaklová, Martina L., Petrusek, Tomas
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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