This diploma thesis is dedicated to marketing of start-ups and the most frequent mistakes they make in this field. The goal of this thesis is to propose recommendations for start-up founders which could help them avoid mistakes while building their business. The thesis is divided into three parts. The first part defines the concept of start-ups, explores their history and introduces the main issues start-ups have to deal with in the field of marketing. The second part contains interviews with start-up founders, employers and investors. The third part identifies the main problematic areas of start-ups' marketing and introduces recommendations and best practices for start-up founders, which is supposed to increase their chances to build a successful company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:199907 |
| Date | January 2012 |
| Creators | Vatulya, Anna |
| Contributors | Král, Petr, Pljaskovová, Kateřina |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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