The aim of this thesis was to find and evaluate the possibilities of openning a new branch of boat rental in Český Krumlov. For this task I chose the firm Ká-servis, which gave me the necessary information. The first step was to study necessary literature, which helped me to understand some of the problems important for the right processing of this thesis. In its own part, I characterized the branche of the firm and then its history until today, including the supply of goods and services. Analysing the marketing environment, I tried to map the situation of the firm's market and also to determine the effect that it can significantly affect the near future. After that I made an analysis of customer's needs and wishes through a guided interview with a certain number of respondents. That could help the firm to find out, what it should focus on by opening a new branch. The next step was an analysis of suitable locations to open a branch. The aim was to find the best choice. On the basis of evaluated data, I persuaded that the best place to open a new branch of Ká-servis in Český Krumlov is on the edge of the historic centre.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:49748 |
| Date | January 2011 |
| Creators | PESZATOVÁ, Zuzana |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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