The aim of master’s thesis is to analyze the current marketing strategy of company Estop spol. s r.o. On the basis of the facts I have set up appropriate recommendations to improve business competitiveness and increase market share.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222301 |
| Date | January 2009 |
| Creators | Klimková, Iveta |
| Contributors | Holec, Jiří, Němeček, Petr |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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