My work is about motivation of brand store managers for local sales promotions. In the theoretical part I write about motivation, stimulation, motivation program for employees. In the empiric part I write about all the data I get form quistionnaires and personal interviews with the brand store managers. At the end I write my recommodation for Telefónica O2 Czech Republic, a.s. how to motivate brand store managers for local sales promotions better.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11669 |
| Date | January 2009 |
| Creators | Ladmanová, Michaela |
| Contributors | Pauknerová, Daniela, Sabová, Ivana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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