M.Tech. Business Administration. Business School. / Retail store environment factors such as lighting, colour, layout, scent and music have a direct effect on business performance. Research on the retail store environment and its influence on business performance have been limited to the developed nations. There have been no studies to date to address the issues of the retail store environment in Tshwane. This study focused on the perceptions of retailers in Tshwane Central to establish whether they know and understand the concept of the retail store environment and the factors that influence it. The study also investigated which factors were most important to retailers with regard to retail store environment factors that influence business performance. The objective of the study was to establish whether retailers in Tshwane Central are aware that the performance of their business is directly affected by the interior retail store environment, and which factors the retailers consider important in affecting business performance.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1000918 |
| Date | January 2013 |
| Creators | Chipangura, Admire Tapfumaneyi. |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format |
Page generated in 0.0021 seconds