Diploma thesis aplikates Balanced Scorecard method in Chart Ferox, a.s. Balanced Scorecard brings advantages like global analysis of a company and is an instrument that enables to create and implement business strategy. Thesis contains analysis of current situation of the company from Balanced Scorecard point of view, financial benchmarking and strategic analysis of the company. Hereafter thesis comprehends project of Balanced Scorecard system which covers strategic objectives and performance measures, strategic initiatives and strategic map of Chart Ferox company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:4168 |
| Date | January 2007 |
| Creators | Novák, Jiří |
| Contributors | Neumaierová, Inka, Švejda, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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