Goal of thesis is to design a corporate performance monitoring and controlling system which will allow implementation of corporate vision and strategy. Thesis focuses on selected company which specializes on development and implementation of web platforms. Method utilized to design corporate performance monitoring and controlling system is Balanced Scorecard. Strategy has been analysed using PESTLE and SWOT analysis. Structure and operations have been thoroughly analysed, as well as financial stability of the company. Strategy has been organized and linked with causal relations in a strategic map. Financial analysis of company has been utilized to verify availability of funding required for implementation of the Balanced Scorecard concept.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:205690 |
| Date | January 2016 |
| Creators | Zíma, Radek |
| Contributors | Štamfestová, Petra, Špička, Jindřich |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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