This master‘s thesis deals with the business performace assesment of the company using the Balanced Scorecard method. Based on the acquired theoretical knowledge about this method analyse the financial and non-financial customer perspective, perspective of internal processes, perspective of learning and growth. The strategic goals and scales are designed based on the findings obtained during the analysis, which should help the company to improve its overall performace in the upcoming years.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:225056 |
| Date | January 2015 |
| Creators | Zycháčková, Lenka |
| Contributors | Michalec, Martin, Žižlavský, Ondřej |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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