The name Volvo is considered by many to be synonymous with safety. In recent years, the company has undertaken a coordinated effort to expand that image to improve environmental performance as a strong point for their products. This case details the motivation behind that effort, outlines the steps taken to improve Volvo's environmental management, and evaluates its success to date. / The International Motor Vehicle Program at MIT
| Identifer | oai:union.ndltd.org:MIT/oai:dspace.mit.edu:1721.1/1615 |
| Date | 03 September 2002 |
| Creators | Rothenberg, Sandra, Maxwell, James |
| Source Sets | M.I.T. Theses and Dissertation |
| Language | en_US |
| Detected Language | English |
| Format | 3070045 bytes, application/pdf |
| Relation | Cooperative Environmental Strategy;Vol. 3, Number 2 |
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