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The Relationship between Strength of Embeddedness Ties in Strategic Networks and the Innovation Performance: The Perspectives on Cournot Duopoly Competitive Game and Real Options

Prior research on the strength of embeddedness ties in strategic networks in influencing innovation performance has produced inconsistent conclusions. In this paper, drawing on an investment perspective on firms¡¦ decision behavior, we argue that the ¡§control benefits¡¨¡Xanother characteristics of strategic networks¡Xalso affects firms¡¦ innovation performance. According to previous research, we adopt the speed of ¡§patent application¡¨ and ¡§market introduction of a new product¡¨ to measure innovation performance. Furthermore, we divide firms¡¦ innovation strategies into ¡§apply for a patent and introduce the new product to market later¡¨, ¡§patent the innovation and market introduction immediately¡¨ as well as ¡§introduce the new product to market and apply for a patent later¡¨.
We examine the relationship between the strength of enbeddedness ties and firms¡¦ innovation performance using the theoretical frames of game theory and real options. After the analysis of Cournot duopoly game model and real options approach, several findings are acquired as follows: (a) the higher the strength of embeddedness ties, the more likely the firm is to abandon the innovation strategy ¡§apply for a patent and introduce the new product to market later¡¨ and adopt innovation strategies ¡§patent the innovation and market introduction immediately¡¨ or ¡§introduce the new product to market and apply for a patent later¡¨; (b) if the firm adopts the innovation strategy ¡§apply for a patent and introduce the new product to market later¡¨, then the strength of embeddedness ties has a positive effect on the speed of market introduction of the new product, but the relationship between the strength of embeddedness ties and the speed of patent application is not sure; (c) if the firm adopts innovation strategies ¡§patent the innovation and market introduction immediately¡¨ or ¡§introduce the new product to market and apply for a patent later¡¨, then the strength of embeddedness ties has both positive and negative impact on the speed of ¡§patent application¡¨ and ¡§market introduction of a new product¡¨, and therefore the relationship between the strength of embeddedness ties and the innovator¡¦s innovation performance is indeterminable. The research findings indicate that the innovator may delay the application for patent or postpone the launching of a new product because of the ¡§control benefits¡¨ derived from different strength of embeddedness ties. These results have broad implications for future research on strategic networks and innovation.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0604105-114654
Date04 June 2005
CreatorsWu, Guo-Ciang
ContributorsTong-Yuan Koo, Hsien-Tang Tsai, Iuan-Yuan Lu, Pao-Tiao Chuang, Tsuang-Yih Kuo
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0604105-114654
Rightscampus_withheld, Copyright information available at source archive

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