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Návrh strategického plánu Asociace hráčů ledního hokeje / Ice Hockey Player's Association Strategic Plan Project

Thesis name: Ice Hockey Players' Association strategic plan project Thesis aims: The main aim is to describe both external and internal environmental forces of Ice Hockey Players' Association and to design a complex strategic plan project for a specific time period 1.8.2012 - 31.7.2015. Methods: Supportive analytical methods SWOT and STEP were used as a descriptive analysis for identifying the initial situation of the organisation. Within the bounds of the descriptive analysis, focus group, and interview were used. Results: The outcome of this thesis is a complex project of Ice Hockey Players' Association strategic plan based on results of used analyses. Keywords: Players' association, Ice hockey, Strategic plan, SWOT analysis, STEP analysis, Non-profit organization.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:310805
Date January 2012
CreatorsTon, Martin
ContributorsJanák, Vladimír, Čáslavová, Eva
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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