Currently in Taiwan, there are about 450,000 people with net assets of US$100,000 and this number is estimated to exceed 510,000 (people) in three years.
The market of wealth management is in its infancy and the potential for future development in this sector is huge. Moreover, the emerging trends of financial holding companies, ¡§cross marketing¡¨ strategies as well as an under-cultivated market will be contributing factors for the banking industry to be able to expand and grow into the wealth management sector.
In the highly competitive financial sector, the margin for administering traditional deposits and lending is getting narrower all the time. Furthermore, under government regulation, a bank must provide a certain amount of reserves for bad debts in its administration. Therefore, the main objective of the Bank of Kaohsiung is to create more revenue for its sustainability. The Bank of Kaohsiung (BOK) has been engaged in the wealth management business since September 2002. This report details the study of ¡§ The Strategy planning for the wealth management sector for the Bank of Kaohsiung¡¨. The motive of this research is not only to gain more revenue from non-risk administrative fees but also to help improve the core competitive ability of the Bank of Kaohsiung.
This research mainly focused on the SWOT (Strength, Weakness, Opportunity, Threat) analysis of the staff of BOK; to understand their position in the promotion of wealth management and how to plan the market strategy for this sector through a systematic procedure (Questionnaire Survey included).
Through this study, we would like to understand our clients¡¦ needs as well as the direction of future development. This would enable us to improve our competitive edge in this sector. In conclusion, we hope that this document may provide a reference guide to peers for promoting their wealth management business in the banking industry.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0801105-160750 |
| Date | 01 August 2005 |
| Creators | Su, Flandy-C |
| Contributors | Chau-jung Kuo, NONE, NONE, NONE |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0801105-160750 |
| Rights | unrestricted, Copyright information available at source archive |
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