<p>the topic of this dissertation is about the use of multibranding strategy amd how the company nowadays can use it on a proper way.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:hh-1591 |
| Date | January 2008 |
| Creators | Belzunce, Benoit, Aubin, Marine |
| Publisher | Halmstad University, School of Business and Engineering (SET), Halmstad University, School of Business and Engineering (SET), Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, text |
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