In recent years, region governments actively impelled the buskers to be engaged in the street performance. They handle the examination and certification of buskers and open public space to become the legal venues of street performance, so that the arts enter into daily life of the city to result in new cityscape. The festival has been regarded as one of the most rapidly growing form of tourism. Using the street performance festival to develop the culture tourism industry, it is profitable for marketing cities and gaining economic benefits.
This study is to use TOWS matrix, in-depth interviews with experts and famous foreign cases as the foundation of the operation strategies of Kaohsiung city International Street Performance Festival; then use Delphi method to evaluate strategies by industrial, governmental and academic experts. Finally, the researcher concludes strategies regarding to five aspects, which are ¡§Environmental Resources¡¨, ¡§Organization and Manpower¡¨, ¡§Activities Planning¡¨,¡¨ Marketing Publicity¡¨ and ¡§Financial Planning¡¨.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0205110-114335 |
| Date | 05 February 2010 |
| Creators | Lin, Yen-tzu |
| Contributors | Yuan-Che Hsiao, Wan-Long Hong, Hung-Hui Lu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0205110-114335 |
| Rights | campus_withheld, Copyright information available at source archive |
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