The aim of the diploma thesis is to create competitive strategy of a middle-size company working in mechanical industry. The thesis analysis the current state and the internal factors of the analyzed firm with respect to the external factors. The competitive strategy and its implementation are suggested on the base of defined firm´s target and competitive advantages.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222473 |
| Date | January 2010 |
| Creators | Čech, Petr |
| Contributors | Mátl, Roman, Bartes, František |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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