The study aims to explore some antecedents to products usage and its consequences in which a series of process of experiential evaluation is involved to center on the role of customer¡¦s experiential value after using personal computer. The conceptual model in this study is to extend the Use-Diffusion Model proposed by Shih and Venkatesh (2004) by including the framework of customer value based on Holbrook (1994). The survey method was employed in this study in which questionnaire was for data collection. The total sample size of 1114 was used in statistical analysis. According to the analytical results, we not only confirm the relationships suggested in the Use-Diffusion literature but also find the mediating effect of customer experiential value. That is, the evaluation of after-use experience leads to customer experiential value that in turn affects partially the customer intention of the sequential adoption of new technology. Besides contributing to the field of consumer research, the research findings in this study may provide insightful information that, we believe, helps managers to understand their incumbent customers.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-1025105-133253 |
| Date | 25 October 2005 |
| Creators | Lin, Chih-Yung |
| Contributors | Iuan-Yuan Lu, Pei Chai, none, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1025105-133253 |
| Rights | withheld, Copyright information available at source archive |
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