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Marketingové aspekty při zpracování nabídky do veřejné obchodní soutěže stavebním podnikem / Marketing aspects of the offer processing by construction company for publick tender

This Master’s Thesis is focused on the analysis of the company Metrostav a.s. that operated in the construction in the Czech Republick and aboard. Based on the selected methods – SLEPTE analysis, Porter’s analysis, Model 4C and SWOT analysis and further led a controlled interview. Based on the findings, I present appropriate recommendations to the company to improve the current situation.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:392003
Date January 2019
CreatorsDeufnerová, Veronika
ContributorsVahalová, Hana, Dohnal, Radek
PublisherVysoké učení technické v Brně. Fakulta stavební
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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