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College consumers' apparel brand knowledge an exploratory study of brand awareness and perceived brand category structures /

Thesis (M.S.)--Auburn University, 2008. / Abstract. Vita. Includes bibliographical references (p. 75-79).

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/241527670
Date January 2008
CreatorsDew, Leah Kristin, Kwon, Wi-Suk,
PublisherAuburn, Ala.,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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