The aim of this thesis is the creation of a real business plan for establishment of M. Matula Productions company. The business plan was created on the basis of theoretical knowledge, analyzes of external and internal environment of the company and also on the basis of a survey. Survey was led by a questionnaire. The business plan itself includes a financial and a marketing plan. It will be used to decide whether to start a business or not.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:318277 |
| Date | January 2017 |
| Creators | Matulová, Veronika |
| Contributors | Nečesánková, Zdeňka, Bayerová, Vladimíra |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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